The "72 Hours...Is Your Family Prepared?" campaign

The "72 Hours...Is Your Family Prepared?" campaign encourages Canadians to be prepared to cope on their own for at least the first 72 hours of an emergency, enabling first responders to focus on those in urgent need.

Launched in 2006 by Public Safety Canada in collaboration with the Canadian Red Cross, St. John Ambulance, and The Salvation Army, the 72 Hours campaign asks Canadians to do three things:

Public Safety Canada has been working closely with the provinces and territories, non-government organizations (NGOs), and other key partners, in this comprehensive social marketing program on emergency preparedness.

The campaign includes a range of publications and promotional materials, a dedicated website, social media, advertising, collaborative arrangements, exhibits and special events such as Emergency Preparedness Week, held the first week each May.

The campaign has proven successful, with each year showing an increase in the percentage of Canadians taking action to prepare. Since the campaign was launched, approximately three million unique visitors have accessed the campaign website ( and over two million emergency preparedness publications have been distributed by Public Safety Canada and partners.

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